中国店面盈利能力水平很欠缺,熊瑞授课见证 -【讲师网青岛站】熊瑞授课见证,熊瑞博客,熊瑞网站,熊瑞文章,熊瑞最新文章

熊瑞:中国店面盈利能力水平很欠缺

门店管理

2016-01-20 42145

这几年的调研中我发现：一间店面盈利能力强弱，取决于两方面的“基因”：一方面：70%取决于老板对商圈的选择；一方面：30%取决于店长对销售团队的复制能力。这两方面基因是对沃尔玛、麦当劳、家乐福、肯德基、屈臣氏等店面实际经营数据分析对比中发现的，我们中国的企业在这方面的意识比较欠缺。

我们的店面约75%左右的店面经营在离合同期刚开始时，就出现经营不下去的尴尬局面，看一看麦当劳、肯德基、家乐福、屈臣氏等店面盈利能力85%的都是极强的并且每间店面的合同期限很长且可以续签，这可能是在他们开这间店面之前就已经进行过科学合理的商圈评估了，绝不是跟着感觉走、拍脑袋想当然开这间店面的，这非常值得我们中国店面经营者思考的地方。

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熊瑞

2016-05-17 07:52

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